In my previous article, I talked about why you shouldn’t shy away from your emotions and the importance of devoting time to process your experiences from the day.
It’s crucial to develop this emotional intelligence because it will lead to an incredible experience when you can start to use emotion to grow your business and attract the audience you want.
As I said before, all humans are emotional beings, and one of the best ways to bound together is through emotions.
Imagine you are walking around and you see someone smiling, she is happy, enjoying her day. You don’t even know this person, but it’s quite common that her smile will make you smile.
It’s even more powerful when you see a kid do it. Their laughter is contagious, and soon, you will be, at the very least, smiling.
The same thing happens when you listen to your favorite song, watch a fantastic movie or play an epic video game. You are hooked on the experience that you have a compelling emotional reaction.
Even when you watch a horror movie, the adrenaline rushes through your body. You can feel the fear taking over, and once you get to the end of the film, you enjoy the release of the tension, and that fear turns into excitement.
That is the proper use of emotion to convey an experience. It’s a powerful way to generate memorable brand, product or services.
You can do the same for your business, but to do it, you need to open yourself and be brave to share your own experiences.
Let’s grab me as an example. I have been working on improving my writing style. I’m still working on it, but the first thing I had to do is to share my experiences, both success, and defeats.
When I’m writing about a particular experience, I try to keep in mind what I was feeling, and I do my best to use the appropriate words in an effort for you to share a tiny bit of that experience.
I have no formal writing training, and I still struggle a lot, but most of the comments I get from my subscribers praise the fact that I write genuinely and kindly.
I take that as a win because it generates a bridge of trust between my subscribers and me. I want them to feel supported and that I’m not writing from my castle at the top of the mountain where I’m unreachable.
I want them to feel I’m right by their side as if we were sharing battle stories around a campfire after a long day of adventuring. That’s how I tend to visualize the environment and emotions I want to convey with my writing.
You can do the same for your business.
It doesn’t matter if you are writing an article, creating a video or sharing an image on your favorite social network. You can take a couple of minutes to ask yourself: “What emotion do I want my audience to feel?”
That simple question can help you decide if what you are creating has the right tone for your brand. It all depends on how you want your audience to perceive you.
Maybe you don’t like the campfire feeling, and you prefer them to be excited and jumping out of their seats, then you should aim for a high energy style. Or perhaps you prefer them to feel like they are sharing a coffee with you in a private setting as if you were their confident, that’s entirely valid too!
There is no right or wrong when trying to create the ambiance for your audience; it needs to feel genuine; it has to come from your emotional experience.
If you do this, you will attract the people who resonate with that experience; these people will enjoy the way you make them feel and will start to support your efforts.
That ambiance you are creating will push away those who are seeking a different experience. And you know, that’s ok. There is no need to attract everyone; you don’t have to be everything to everyone.
Now I want you to think about the emotions that you want your audience to feel. Write them down, and the next time you want to create something to share with the world, keep those words in mind.
You may notice that the way you communicate with others starts to change, and the people you want by your side start flocking towards you because they find you irresistible.