I want to ask you a question, in a world where everyone is following the same marketing techniques and launching products and services all the time, how do you differentiate from others?
More online businesses are launching, there are a ton of entrepreneurs showing up every day. To be honest, it’s quite exciting as I see people creating different paths in life, there is so much to see and learn from one another.
But at the same time, there is a ton of competition. Attracting new people towards your cause is not as easy as it used to be.
So is this the time to give up?
Of course not.
If I have learned something from my time as a Monster Hunter player is that whenever you find a challenge that feels impossible, you just need to understand it to overcome it.
To cut through so much noise, you need to do something that differentiates you from the rest of the people who offer similar solutions to you. And I’m not talking about gimmicks or tricks. I’m talking about sharing the real you.
You have a unique style that nobody can copy. That’s what you need to share with the world.
I want you to embrace your weird and share with your audience your own values, share why you have embarked on your mission, share your hopes and dreams. That will attract just the kind of people you want to work with.
It may not be a vast audience ranging in the millions, but you don’t need huge numbers to have a successful business. To achieve success, you need to have a deep connection with your audience.
And how do you create that bond with your audience? Simple, by opening up. I can assure you there is a group of people out there that will share your ideas and will follow you.
Even someone as introverted as me has found a deep connection with the people I work with. It’s something I didn’t think it was possible until I decided to ditch all the marketing techniques that didn’t align with me.
And I will be honest with you. Share the real you is not an easy task. I still find amazing how some of the people reading these articles are happy that I talk about my favorite games and movies while I share my experiences.
As I said, before, I don’t have a big audience, but I’m growing in a way I like.
If you embrace your weirdness, if you share your light with the world, you will grow your business in a way that is aligned with your values. It will become effortless because you won’t have to keep a different persona for your business. That in itself will help you cut through all the noise around.
So I want you to think about it right now, what makes you different from the rest? What’s your mission? What do you dream to accomplish with your business?
And please, when you share it, drop the high talk, just speak plainly and from the heart. I promise you that it will bring you more success than any pop-up or freebie you can create.